What do we provide?

I. For companies with an R&D center / unit:

We are by your side in research, reporting, and recommendation presentations regarding the analysis of your existing products, identification of advantages and disadvantages relative to competitors, areas requiring design improvement, determination of market positioning, design lifespan based on current trends, preparation of possible future scenarios, and the measures to be taken accordingly.
We are by your side when you want your existing products to undergo testing and trials — durability, ergonomics, agrotechnical performance evaluation, spreading tests, lifespan determination, fatigue and strength analyses — carried out digitally or through real field tests.
You want to add a new product group to your company's product family:
I. We are by your side at the stage of determining the new product group and its scope, by thoroughly examining your company's existing product portfolio, manufacturing capabilities, personnel, facilities, production equipment, and the structure and coverage of your market / dealer / distributor network, while taking into account industry trends, future mechanization scenarios, and sector markets.
II. You have decided on the product family and its scope, but your existing R&D unit requires support and consultancy in this area.
III. Your R&D unit's project schedule is intensive. When you want to carry out this new project without disrupting their workflow or delaying existing projects — from reverse engineering to original product design, from design to prototype, from procurement processes to mold design, from manufacturing to commercialization — we are by your side at every stage, to whatever extent you need.

Proven, field-tested, data-driven, commercially validated design consultancy grounded in manufacturing realities.

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II. For companies without an R&D center / unit:

At every stage of establishing computer-aided design and manufacturing — from software and PC procurement to the creation of design archives and documentation, from technical drawing training to reverse engineering training.
ERP and PDM implementation, company-wide rollout, and training processes.
We are by your side at every stage of the journey to commercialization — research, design identification, concept design, industrial design, versioning, design scaling, prototype manufacturing, pilot batch, and serial production — to whatever extent and at whatever scale you need.

We build competitive product identities by placing companies' target markets, customer expectations, and operating conditions at the center, in line with current trends, manufacturing realities, and performance criteria.

Since 2011, with dozens of commercialized designs, we are by your side — risk-free and cost-efficient — to help you reach your goals.

"Someone is sitting in the shade today because

someone planted a tree a long time ago."

And if we plant some trees today, only then will we have shade to sit under in the future.
R&D can be described as a company trading a little of today's money for a better future. Planting a sapling for a tree whose shade we can sit under and whose fruit we can enjoy for many years to come.

The agricultural machinery sector is quite fortunate in this regard. Unlike the electronics, automotive, and defense industries, the trees here are long-lived. A successful design can generate revenue for its manufacturer for many years — 20 years, 30 years, sometimes even longer.

Today we use improved versions of the moldboard plow that John Deere invented in 1875. In short, a successful design is one of the most important factors shaping a company's future.

👉 Purchasing procures the materials and raw materials specified in this design.
👉 Human resources hires the personnel who will manufacture this design.
👉 The tooling department produces molds for the parts in this design.
👉 Production works at full capacity to manufacture this design in high volumes.
👉 Marketing sells this design and the added value it delivers.
👉 After-sales and technical services work to correct the flaws of this design in the field.
👉 Customer segment, production rate, profit margin, and market position are all determined by the design.
👉 Customer satisfaction, profit margin — and even losses..

The primary determining factor for all of them is design.

However, R&D and design are a difficult and costly form of investment.

Hiring specialized personnel (designers, engineers, technical drafters, etc.)
Defining design directions and market analysis
Creating the necessary physical space (R&D unit, office, workshop)
Procuring design tools (purchasing PCs, workstations, and licensed software)
Prototype manufacturing
Mold and fixture investments
Laboratory and field testing
Revision work

All of this investment and cost — just to achieve a good design.

"Risk comes from not knowing what you are doing."

In short, R&D is an expensive resource that cannot afford to be wasted. You need to hit the target with very few attempts.

How Do You DefIne Your New R&D Projects?

DesIgn ArchIve: +65,000 vIsuals

At Office of Original Design, we hold what we believe to be the world's largest design archive in its field — a collection of over 65,000 product visuals of agricultural machinery from leading industry companies, compiled over the years. This archive covers dozens of product categories under headings such as tillage, seeding, fertilizer spreading, harvesting, livestock, forestry, transportation & haulage, and loading & attachments. It spans a wide geography and timeframe, encompassing both domestic and international industry leaders, from niche solutions to mass production platforms.

What are your competitors producing?
In which direction is the market heading?
Where does your product stand within the industry?

We offer you the raw data and analysis services needed to answer these questions, with great motivation and genuine passion for the industry.

The benefits we create for you from this archive are as follows:

► Competitor & Market Analysis Report

A comparative analysis of competing products in your target market from a design, ergonomics, construction, and aesthetic perspective. It documents what is becoming widespread, what is becoming obsolete, and where the gap lies. It grounds your product development decisions on concrete observation rather than assumption.

► Design Benchmark Analysis

A reference framework documenting the current design level of the industry before developing a new product, tailored to your target audience and market. The visual and analytical answer to the question: "Where do we stand, and where should we be heading?"

► Visual Design Brief Kit

A visual reference package that brings you and your team onto the same page at the start of a design project. It makes expectations that cannot be put into words tangible, and eliminates interpretation gaps between the design and production teams from the very beginning.

► Training & Awareness Presentations

Custom presentation materials designed for your R&D team or management staff, covering the design evolution of the industry and building trend-reading capacity. Reverse engineering methods and product analysis techniques can also be included in the scope.

We offer different working models based on the scope of your needs and the stage your company is at.─────────────────────────────────────────

Analysis & Guidance

An introductory package covering the current design status of your products, competitor positioning, and product range evaluation. It enables you to ask the right questions and make the right decisions before committing to a major design investment.

Scope:

Current product range and design character evaluation
Competitor and market analysis report (supported by visual archive)
Manufacturing structure & design compatibility analysis
Priority opportunities and risk report

Who is it suitable for?

➡️ Investors planning to enter the sector

➡️ Companies beginning to plan entry into a new product group

➡️ Companies looking to clarify where to start with their existing operations

➡️ Companies already in the sector but seeking to increase their market share in their current product group
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Core Design Project

End-to-end design service from concept development to prototype design, from prototype coordination to production readiness. For products that work in the field, come off the production line flawlessly, and win the hearts of customers.

Scope:

Current product range and design maturity evaluation
Competitor and market analysis (archive-supported)
Manufacturing structure & design compatibility analysis
Priority opportunities and risk report
Concept design and alternative scenario development
3D mechanical design (SolidWorks)
Manufacturability and cost optimization

Who is it suitable for?

Companies with existing CAD-based manufacturing experience that want to develop a new product class or competitively refresh their existing product groups.

Full Design Project

End-to-end design service from concept development to mechanical design, from prototype coordination to production readiness. For products that work in the field, come off the production line flawlessly, and win the hearts of customers.

Current product range and design maturity evaluation
Competitor and market analysis (archive-supported)
Manufacturing structure & design compatibility analysis
Priority opportunities and risk report
Concept design and alternative scenario development
3D mechanical design (SolidWorks)
Manufacturability and cost optimization
Technical drawing set and production files
Technical support during prototype process
Field testing and feedback integration
Revisions based on feedback
Technical support during mold and fixture production processes
Serial production optimization and cost analysis

Who is it suitable for?

Companies of any technical capacity looking to develop a new product class or competitively refresh their existing product groups.
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R&D & Innovation Partnership

We work as a project partner or technical consultant in Technopark or KOSGEB-supported R&D projects.