Product, Market & Commercıal Structure

Companies evaluate their products from the inside. The market, however, decides from the outside. Our approach does not only look at what the product is. We answer from multiple angles what the product is in the eyes of the customer.

The problems we experience are not always product-related; selling the wrong product to the wrong customer, wrong pricing, wrong communication, and similar mistakes in pre-sales or after-sales processes account for a significant share of the problems.

In the agricultural mechanization sector, technical marketing and technical sales methods that farmers can understand should be preferred over classical commercial sales and marketing narratives — or at the very least, should not be neglected.